Apple to Introduce Generative AI: A Major AI Update Expected by End of 2024. Apple CEO Tim Cook recently announced that the company is set to launch a new generation of Artificial Intelligence (AI) known as “generative AI” on iPhones, Macs, and other devices by the end of 2024. This comes after Apple fans expressed disappointment over the company’s perceived lag in AI innovation compared to rivals like Samsung and Google.
Cook’s Statement:
During Thursday’s earnings report, Cook mentioned that Apple is actively investing in new technologies, with a focus on AI. While not revealing specific details, he stated that the company is working on something special in the AI space and plans to share more information later this year. Cook emphasized Apple’s commitment to delivering impactful and groundbreaking features.
Generative AI:
While Cook didn’t provide extensive details, he repeatedly hinted at “generative AI” in his statements. The upcoming iOS 18 update is expected to incorporate significant AI enhancements. Reports suggest that this update could be the largest in Apple’s history, featuring innovations driven by generative AI. Mark Gurman from Bloomberg has previously suggested that this update will bring unique and noteworthy features to iPhone users.
Strategic Approach:
Cook emphasized Apple’s strategy of completing significant work before making announcements. He expressed excitement about the potential of AI at Apple but refrained from providing specific information, stating that the company does not want to rush the unveiling of its developments.
Potential Impact:
Generative AI has the potential to revolutionize user experiences on Apple devices, and if the company delivers as hinted, it could mark a significant leap forward in the field of AI. Apple traditionally launches new iPhones around this time, so it’s plausible that the AI update will coincide with the release of a new iPhone.
As Apple continues to invest in AI, the upcoming developments in generative AI are eagerly awaited by enthusiasts and tech observers alike.